Almost 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Weather it be a product or a service, search engines are the most likely tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business.
Design can certainly assist in achieving good optimization if it doesn’t hinder the process with acres of code that the robots need to wade through in order to find the potatoes and gravy. Or if the navigation throughout the site is logical and easy to achieve. Or if the pages are designed to load quickly. Other than that, optimization is all in the writing.
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search single-handedly and redefined how businesses market online while other search engines sat on their collective hands. Then, when it was obvious that there was "Gold in Them Thar (PPC) Hills" hundreds of search engines entered the PPC arena and hordes of advertisers followed suit.
SEMPO has started the SEMPO Institute, an online school for search marketers.
The basic course is live now and will provide trainings on:
The advanced courses will be live some time in the spring.
You can enroll at http://www.sempo.org/learning_center/institute and learn more at the FAQs.
Most people do not know what latent sematic indexing, or LSI, really is. A lot has been written about its use in search engine optimization, yet it cannot be ‘used’ on a website as such. It is a misunderstood concept, and people would be better forgetting about it spending their efforts on writing genuine, useful content and developing a sound marketing strategy.
We all know the importance of getting links to our site. However not all links are created equal! This article serves as a great guide for us all so we may understand the importance and concepts behind different links. Do not spend anytime looking to get links without knowing this information!
Traditional algorithmic search engines have reached their peak. Personalized search is a natural and necessary progression for Google and other search engines as well.
If you are looking to partner with a search engine optimization company, itÂ’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.