Many web pages nowadays are embellished with Flash animation products, offered by Adobe. Flash technology allows, in a very simple manner, to insert small animated, vector-based drawings into your web pages. Of course, these animations have some influence on the way your site is "seen" and indexed by the search engines. The problem of Flash Search Engine Optimization arises, which is a very serious matter in terms of conversion and web site profitability.
Rising click costs have driven many businesses investing in pay per click marketing to also hire a search engine optimization company to supplement their marketing portfolio. However, comparing the effectiveness of these disciplines based on click cost can give an inaccurate picture of their respective ROI. Learn more about the innate differences between these marketing strategies as well as how to better quantify the results from each.
McAfee makes money rating your business. Having your business depend on an opinion of an unrelated third party is no good news. Does a McAfee SiteAdvisor rating affect your business?