Webmaster forums and articles are full of people debating countless topics that, in all reality, do not have to be understood in order to obtain a high ranking. While it may be useful and interesting to understand some SEO, we must be careful as a little SEO knowledge is a dangerous thing.
By herding people towards the new search utility in the IE7 browser, Microsoft skews the search results from Google to show sub-optimal results. It’s difficult to select the correct localized Google provider and once chosen the provider selection doesn’t persist through subsequent browser sessions. This makes no difference for searchers in the USA but a world of difference to searchers outside.
In Part 1 of this article some of the better, freeware keyword, sitemap and ranking tools available to webmasters were listed. Part 2 covers meta tag generators, link popularity apps, link checkers and general SEO tools. Again, all of these tools can be found in the SiteProNews Webmaster Tools directory along with new additions as we find them.
When a company begins to work with an outside SEO firm, various departments will need to be involved to ensure the success of the campaign. In this play in five acts, you will learn about the roles that three departments – Sales, Marketing, and IT – should take and about the conflicts that may arise between the departments. In addition, you will see how a qualified SEO firm can overcome these conflicts in order to bring about the desired results.
I have learned a tough pay per click lesson this week. I have been dealing with Pay Per Click Campaigns for a couple of years now and I have had some great success stories with clients ranging from the property market to the travel industry. But lately it’s all gone a little bit wrong as i try to use their regional settings.
Most people online today continue to use search engines to find what they are looking for, as well as follow links from sites they trust. Let’s discuss this ‘trust’ from the standpoint of positioning your Web business. When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site’s copy.
Without a least some SEO efforts a Web site stands many chances of not being indexed well by search spiders, therefore risking not being ranked high enough (or even at all) in the SERPs. The result: poor conversion rate. This situation is quite easy to avoid by performing some "cosmetic" operations on a site. One of these operations, considered by some rather difficult and a bit time-consuming, but quite effective in the long run is URL rewriting.
The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will list keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.
Microsoft has announced the acquisition of Screen Tonic, a European based mobile advertising pioneer. Screen Tonic is based in Paris and will continue to operate out of its current headquarters. Financial details of the acquisition have not been disclosed.
NewYork Post is reporting that Microsoft, which was previously a suitor to DoubleClick is now buying 24/7 Right Media. According to NewYork Post