Search Engine Dictionary

Search Engine
Search Engine basically is a search mechanism that allows searching on the Internet against specific key phrase or information.

Directories
Directory is like library where books are stored in order, here in internet world it stored websites in order and that order is called category, it has a passive search mechanism or sometimes directory has its own search mechanism but that’s not more powerful.

Ranking
Ranking refers to the numerical position a page comes up on a search engine or search directory based upon it’s position given a specific search criteria.

Submission
Submission is the act of submitting a website to search engines and directories within the database criterion of each individual engine or directory. Fortunately for those of us in this business, some engines utilize the same criteria. Many do not.

Search Engine Optimization Firm
Search Engine Optimization Firm is a kind of firm that has been devoted to Optimize Websites according to Search Engine’s policies and favorable algorithms, so that their client’s websites could take top placement at the given desirable key phrases in top search engines.

Outsourcing Search Engine Optimization
Outsourcing Search Engine Optimization is mostly done by a company or a firm than the individuals, they caused Search Engine Optimization done by them and don’t let client know that they have done the real work or they are different than the company that hires them. It’s the same as Search Engine Optimization, there is no difference at all in Search Engine Optimization and Outsourcing Search Engine Optimization.

Search Engine Positioning.
Search Engine Positioning/Positioning is the act of massaging various aspects of a website to closely align with the database criteria of an individual search engine, primarily through the use of META tags, keywords, description, content, headings, tags, comments and more. Submission is a part of Search Engine Positioning/positioning. All of this information is generated via comparisons between the top websites in any category that is being optimized for top ranking. A laborious project at best.

Free Search Engine Submission/ Free Search Engine Submit

There are few companies & automated softwares that provide free search engine submission, there are still few Search Engine which accept free submission, as a free submission client they don’t give you any guarantee and submission could take 2 to 4 weeks as well.

Search Engine Placement
Search Engine Placement/Placement is the act of massaging various aspects of a website to closely align with the database criteria of an individual search engine, primarily through the use of META tags, keywords, description, content, headings, tags, comments and more. Submission is a part of Search Engine Placement/Placement. All of this information is generated via comparisons between the top websites in any category that is being optimized for top ranking. A laborious project at best.

Search Engine Ranking Service
Search Engine Ranking Service is the service, which cause top ranking or high ranking in search engines on the desirable key phrases provided to the SEO Companies.

Search Engine Submission Service
Search Engine Submission Service is a service which gives search engine submission provided by seo companies.

Search Engine Positioning Service/ search Engine Optimization Service/ Search Engine Placement Service
Search Engine Positioning/optimization/placement Services are the services which give search engine positioning/optimization/placement provided by seo companies. It includes optimization, submission and getting/maintaining top ranking in major search engines.

Top Search Engine Ranking/Search Engine Ranking/ Improve Search Engine Ranking
Top Search Engine Ranking/Search Engine Ranking/ Improve Search Engine Ranking refers to the numerical position a page comes up on 1st or 2nd page of a search engine or search directory.

SEO
SEO is an abbreviated form of Search Engine Optimizer, they are the professionals who do Search Engine Optimization against the desirable key phrases, it’s an expert field they need to concentrate on the all Search Engines and their varying policies.

Search Engine Marketing
Search engine marketing includes Banners advertising, Bidding, CPC Adword and Listings, all efforts is to keep top & relevant traffic in Search engines called search engine marketing.

Optimize
Optimize or search engine optimization refers to changing and/or adding various HTML tags, such as Meta Tags, summary, title, alt, and content (text) and readies the page to be spidered by a search engine and, if done correctly, to rank very high in the results of a particular search on a search engine.

Search Engine Registration
It’s a procedure of registering a particular website in Search Engines, mostly website address, e-mail, site title and description is required in this process.

Search Engine Submission Company

Search Engine Submission Company is the company which provides submission of websites in the search engines both free & paid submission.

Search Engine Submission
Search Engine Submission is a process which normally is to submit websites in to search engines after optimization of websites.

Search Engine Optimization/ Optimization/Web Site Optimization

In Search Engine Optimization/ Optimization/Web Site Optimization, websites have to be search engine friendly according to search engine policies by professional SEOs or Webmasters.

Search Engine Promotion/Promotion
Search Engine Positioning/Positioning is the act of massaging various aspects of a website to closely align with the database criteria of an individual search engine, primarily through the use of META tags, keywords, description, content, headings, tags, comments and more. Submission is a part of Search Engine Positioning/Positioning. All of this information is generated via comparisons between the top websites in any category that is being optimized for top ranking. A laborious project at best.

Keyword Frequency
Keyword Frequency is how often a keyword appears on a page and in specific areas on a page. The more times a keyword shows up on a search engine submission, the more relevant it will be to that search. If overdone, some engines and directory’s will downgrade the page due to what they term as spamming.

Spider
Spider programs, also called robots, enter your website and categorize the information contained in the site and the META tags, which at some point is indexed into the search engines database and subsequently is ranked based upon the keyword/phrase for that page.

Automated Robots or Search Engine Spiders
Automated Robots or Search Engine Spiders are invisible little web creatures, crawling all over the WWW, inspecting, indexing and (who knows what else they may be doing! I’ve always wondered why I’ve had unexplainable itches while surfing the web) web sites.

Domain Squatting
Domain squatting is when somebody finds a domain name they like (someplace.com, for example), registers the name and just sits on it. They don’t have any intention of creating a site or using the name for marketing purposes. All they hope to do is have somebody else want the site and offer them a great deal of money.

FFA
FFA pages (Free For All) are not search engines or directory’s. They are, for the most part, pages that simply take submissions that usually stay active for a period of time. A submission is placed at the top of their list and then moved down and eventually out as other submissions are made. These sites are rarely recommended and usually result in the reception of a flood of unwanted e-mail and solicitations.

Content
Content Is the contents of your website, or more specifically, the contents of the specific page in question. In order for a page to rank well, the content of the page must be in align with the chosen keyword for that page.

Keyword Placement
Keyword Placement refers to the many areas on a web page that a search engine looks for in a search and include the page title, heading, body as well as link text and even in comment tags. (This is still important but is becoming less important to some engines and spiders.)

Keyword Prominence
Keyword Prominence is how close to the start of the page content that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant to some search engines. However, sometimes it helps to have a keyword in the middle of an area, or even toward the end of the area.

Keyword Weight or Density
Keyword Weight or Density is simply a factor in percentage form of a keyword or phrase in relation to all other words on a page.

Keywords

Keywords Generally refers to any word or phrase the user might search for in order to find a Web site or a page. Each variation of a keyword, such as the plural form of the word, is treated like a separate keyword. Phrases (i.e., a string of multiple keywords) is generally used interchangeably.

Listings
Listings refers to the report or result of a engine or directory search, usually 10 to 20 per page. (where your site appears in the listing is the ‘rank’ of that page on that search engine.)

META Tags
META Tags META tags are part of HTML but are there for the sole use of search engine spiders. These (numerous) tags contain various information that the site owner wants to deliver to these spiders.

Phrases
Phrases are (keyword phrases) are combination of keywords than are descriptive of your website content category and are optimized to those words that a typical web searcher may use when searching for content.

PPF (Pay-for-placement) or CPC (Cost-per-click)
PPF or CPC is a fee-based form of search engine marketing. It allows you to pay for a high ranking on a search results page for a given keyword or phrase. Also known as Pay Per Click (PPC). In this respect it presents a quick shortcut to getting the ranking you want, as long as you are willing to pay the going rate, which is sometimes available for everyone to see.

Results
Results the results displayed by a search engine or directory after a search term has been entered.
Site Popularity
Site Popularity in a nutshell is simply how many other websites link to yours. If your popularity value is null, it is not the end of the world, but it definitely is a factor in the ranking process on some engines, and there are specific methods that can be employed to increase a sites popularity. Some engines used to rate popularity simply by the number of hits a site got. Now it’s a bit more sophisticated and some even rank higher, sites that have links to them that are highly relevant to the site in question.

Cloaking
Cloaking is the process of delivering one version of a page to a user, and a different version to another user such as a search engine. The benefit is code and copyright protection. There are alternative uses for cloaking such as custom language delivery, IP based delivery for broadband users, and geo-targeted advertising based on users earthly location.

Doorway Pages
Doorway pages are created to do well for particular phrases.

I compiled this directory back in 2003 and it needs to be updated with latest definitions.