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	<title>SEO ROCK</title>
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	<description>Search Engine Marketing &#38; Social Media Optimization by Khurram Ali</description>
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		<title>4 Ways Non Profits can use Google +</title>
		<link>http://www.seorock.com/4-ways-non-profits-can-use-google/</link>
		<comments>http://www.seorock.com/4-ways-non-profits-can-use-google/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 19:06:52 +0000</pubDate>
		<dc:creator>soap</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google +]]></category>

		<guid isPermaLink="false">http://www.seorock.com/?p=868</guid>
		<description><![CDATA[1. Host Exclusive Hangouts &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; Looking for a great way to reward your major donors or dedicated volunteers? Use Hangouts, Google+’s video conferencing feature, to host a hangout with a celebrity or major player in your organization. Your supporters will &#8230; <a class="more-link" href="http://www.seorock.com/4-ways-non-profits-can-use-google/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>1. Host Exclusive Hangouts<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>Looking for a great way to reward your major donors or dedicated volunteers?<br />
Use Hangouts, Google+’s video conferencing feature, to host a hangout with a<br />
celebrity or major player in your organization. Your supporters will love<br />
the individualized attention of a small hangout that rewards their<br />
commitment.</p>
<p>Tammy Gordon, AARP <http: //www.aarp.org/>‘s director of social communication<br />
and strategy, hopes to kick off their 9/11 day of service with an inspiring<br />
speech from a celebrity ambassador in a hangout. “It will be a great way to<br />
connect with key volunteers,” says Gordon.</p>
<p>The host of the hangout should create a circle for the event’s participants,<br />
such as “9/11 day of service volunteers.”</p>
<p>The AARP team is nervous about using a particular staff member’s personal<br />
account to host a large-scale hangout. This concern is probably shared by<br />
many organizations longing for the launch of group and business pages.</p>
<p>One way to overcome these worries is to have the speaker host the hangout.<br />
If the host is a part of your non-profit’s team, consider the hangout an<br />
opportunity for your volunteers to maintain a human contact at your<br />
organization.<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
2. Cater to Your Circles<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>Circles are a great way to target key messengers, rather than bombard<br />
non-interested parties. Try organizing circles by unique interests,<br />
geographical location or donation history.</p>
<p>Danielle Brigida <https: //twitter.com/#!/Starfocus>, National Wildlife<br />
Federation’s social media outreach chair, organizes her circles by their<br />
interests. Her circles include policy professionals, wildlife enthusiasts<br />
and photographers. She emphasizes that followers can be in multiple circles,<br />
so arrange circles with greater precision.</p>
<p>Carefully curated circles are a great way to crowdsource ideas from your<br />
valued followers. You can ask your volunteers what types of events they<br />
would like to see, or ask your donors for upcoming campaign ideas. Spark<br />
conversations among people with shared interests.</p>
<p>Gordon hopes that business pages will include opt-in circles so followers<br />
can select the type of information to receive. The AARP plans to offer<br />
circles on health, social security, consumer entertainment and politics.<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
3. Huddle or Hangout with Your Coworkers<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>The Worldreader <http: //www.worldreader.org/> team jokes that it got a lot<br />
done during its “turbo-hangouts,” says Susan Moody, director of<br />
communications. With an international team that spans continents and time<br />
zones, Worldreader can use Google+’s new option for easy conferencing.</p>
<p>Similarly, AARP’s communications team is planning a hangout this Wednesday<br />
for its first Google+ webinar.</p>
<p>While Google+ is not the first platform to host group video conferencing,<br />
many companies have long paid for the service. Now, impromptu group calls<br />
can simplify and streamline collaborative brainstorming among coworkers.</p>
<p>Huddles are another way teams can stay in touch. Running late for a<br />
presentation? Have a brilliant idea to share during off hours? You can share<br />
updates with a group by name, email address or circle using the group<br />
texting feature of Google+’s iPhone app. Your huddle history is stored in<br />
the app, making it easy to connect with your team.<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
4. Unite Volunteers in a Huddle<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>If you’re putting on a major event, streamline communications for your<br />
volunteers via huddle. Just add the names of everyone who has signed up to a<br />
circle and let the messaging begin!</p>
<p>This can be especially helpful if you’re organizing highly coordinated or<br />
quickly changing events such as parades, rallies or protests.</p>
<p>Huddles may also be the perfect solution for sharing information with people<br />
on different email servers or mailing lists. The groups have no<br />
administrators, so people can easily add new volunteers to the conversation.<br />
If a volunteer drops out, he can easily remove himself from the list.</p>
<p>While Brigida has participated in some trial huddles among non-profit staff<br />
members, she hasn’t fully explored the potential of the Google+ group<br />
texting platform. However, its speed and ease will hopefully encourage ample<br />
implementation by non-profits.<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
Still Not Convinced?<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>Still confused about how your organization can maximize its Google+<br />
experience, where group pages are currently *forbidden*? Think of it this<br />
way: People come to social networks to connect with other people. While each<br />
non-profit has a unique voice, it’s really you — the individuals behind the<br />
logo and mission statement — who are the heart and soul of your non-profit.<br />
Even if most of your audience is not the early adopter, tech-loving crew,<br />
Google’s latest brainchild can work wonders for your organization’s internal<br />
operations.</p>
<p>Have you and your non-profit tried Google+? Let us know in the comments<br />
about your experiments and successes.</https:></p>
<p>I did&#8217;nt write this article, I am still searching for the person who wrote this, will give credit when i have located the person.</p>
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