Google Buzz in Gmail

Five years ago, Gmail was just email. Later they added chat and then video chat, both built right in, so people had choices about how to communicate from a single browser window. Today, communication on the web has evolved beyond email and chat — people are sharing photos with friends and family, commenting on news happening around them, and telling the world what they’re up to in real-time. This new social sharing is valuable, but it means there’s a lot more stuff to sort through, and it’s harder to get past status updates and engage in meaningful discussions.

For this Google is launching Google Buzz, a new way to start conversations about the things people find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there’s nothing to set up — everyone with a Gmail account is automatically following their friends they email and chat with the most.