Any one who is seriously interested in the Search Engines should read the white paper “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin and Lawrence Page.
This document outlines the basics of the Google Algorithm.
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Khurram Ali has been working in the Internet Marketing Industry for the last 8 years and is currently consulting on SEO, PPC, Wordpress, Joomla, Drupal and Social Media Marketing.